13 smart ways to increase followers on Instagram


1.     Consider At least 11 Hashtags.

2.     Go for Geotagging. 

3.     Post Consistently.

4.     Rely On Videos. 

5.     Use Posts With Faces

6.     Follow People. 

7.     Make the Most Of Sundays. 

8.     Make Use of Bio. 

9.     Advertise Your Insta Account 

10.        Host a Like-to-Win Contest 

11.       Have a solid content strategy. 

12.       Do things that don’t scale. 

13.       Embrace analytics. 


13 Smart Ways to increasing Instagram Followers

 1.   Consider At least 11 Hashtags

Since, we have entered in 2018, we have noticed that with the year changed there are certain more strategies which have got changed. It has been noticed that when you use at least 11 hashtags then the engagement level goes high which ultimately help you get more users. Make sure to use hashtags which are completely relevant to your content and channel. Putting all your hashtags at one place is never a good idea instead of that try to add some in the comments sections.

2.   Go for Geotagging

Whenever you post anything just don’t forget to geotag your post because it helps to increase your content visibility. When you post your content with geotagging, all the people who post photos in your region will be able to see your posts on the location’s page.

3. Post Consistently

Regular posting results higher engagement but make sure not to post everything in one sitting because it may affect your brand. If you will post continuously then your users will take you as a spam. Therefore, post your content after 2 to 3 hours. The best time for posting is typically at 2AM or 5PM.

4. Rely On Videos

Using GIFS and videos will drastically boost your engagement, in fact, videos has been ranked as the content that offers best ROI. Additionally, this fact has been noted on the observations of 52% marketing professionals.

5. Use Posts With Faces

According to the researches it has been proved that posts with faces are likely to receive 35% more likes than posts without faces.

6. Follow People

If you want to grow your business then the most important thing you could do is reach the people who will be interested in your products. Follow the people who are displaying in the “Suggestions for you” section.


According to Instagram, these people are very similar to you and most likely they will follow you back.

7. Make the Most Of Sundays

Try to post more frequently on Sundays because a very minimum amount of content is posted on Sundays therefore, posting on Sundays will provide you with better visibility for your posts.

8.   Make Use of BioSundays

Instagram bio actually explains what you do and who you are therefore, adding bio is a must if you really want people to know you. Don’t forget to add necessary information in your bio with a strong CTA.


You’ll want to make sure you’re using your bio link correctly. Since Instagram only gives you one clickable link, it’s precious real estate.


You may be tempted to send Instagram users straight to your website’s homepage, but you’d be missing out on opportunities to gather information and create longer-lasting relationships.


Build a landing page with an offer for your Instagram followers. This could be a free ebook, a video you know they’ll love, or the opportunity to subscribe to your newsletter. It could also be a special discount – 10% off your best-selling product, for example.

Now, you’re using the extra attention from Instagram to drive conversions.

9. Advertise Your Insta Account

Promote your Instagram account on your other social media profiles. Shout out loud, tell people what they should expect from you add behind the scene stories, coupons and sneak peeks.

10. Host a Like-to-Win Contest

A like to win contest is a great way to generate user engagement. All you need to do is post an image and ask people to like it then choose a random winner from the comments. This is a tried and tested approach that actually brings a boost in your number of followers and also gives your brand a drastic customer engagement.

11. Have a solid content strategy

If you’re going to succeed on Instagram, you need to know what to post. Foundr has some basic rules for content creation:

  • Be consistent
  • Have a theme for your account
  • Aesthetic is everything
  • Use video

Here’s how you can use these ideas in your own content.

Be consistent

Have a consistent message, and post a lot. In 18 months, Foundr only missed one day of posting on Instagram. They’re very proud of that fact.

Nathan describes Instagram as having a snowball effect. “The more you post, the faster you grow.” He posts between six and eight times every day, as well as responding to comments and interacting with other users.

The reward is a very high engagement rate. Their posts often receive over 30,000 likes, and are shared all over the platform. This hands-on marketing has been hugely successful.

And it really is hands-on. Unlike other social networks, you have to send Instagram posts manually. There’s still no way to schedule Instagram updates – the platform doesn’t allow it.

However, there are tools like Later and Curalate which let you plan posts and remind you when it’s time to hit send.

Have a theme for your account

Companies also need to be consistent in their message. Whatever your industry, your account needs to match the interests of your target audience. According to Nathan, your theme should look like what your customers aspire to.

Foundr is a magazine for young entrepreneurs. For them, engaging content includes quotes and motivational images that “trigger some form of emotion.” They post ideas from famous business people, quotes from film and television characters, and prompt a response from their audience.

Aesthetic is everything

Instagram is a visual platform. To get noticed, you need attractive content. The best accounts have a clear color scheme and consistent topics.

[Tweet “You want your social followers to recognize you before they even see your user name.” – @NathanHChan]

But what if you don’t take great photos? Not everyone can be Annie Leibovitz. Foundr doesn’t even have a full time graphic designer on staff, so they use very few original photos.

Instead, they use tools like WordswagPhonto, and Typorama to create quote images. These tools make it easy to create the kinds of content that Instagram users love. With a bit of text and a few mouse-clicks, you can easily turn words into images:

12. Do things that don’t scale

While your account is still growing, do things that can’t be automated – and do them yourself. Especially when you’re starting out, a personal touch gives a voice to your profile. Some tactics include:

  • Explore hashtagsto see what people are discussing
  • Engage directly with other userswith comments
  • Use your name in commentsto let people know who they’re talking to
  • Join conversations on competitor pages

Do your best to respond to every comment while your account is still small

As a related example, Foundr recently launched a Snapchat account. While it’s growing, Nathan personally responds to every message they receive. In his words, “when you treat your community like gold, it comes back in droves.”

Another of Nathan’s favorite tactics is working with influencers. While there are lots of great tools to find influencers automatically, outreach doesn’t scale.

You need to build personal relationships. That means sending emails, contacting social media VIPs directly, and meeting people face to face.

13. Embrace analytics

Analytics to track what works for you and to find out where you’re falling short.

In particular, the magazine tracks their follower growth, return on investment of their influencer campaigns, and who’s sharing their Instagram content.

To do this, they use the following tools:


SocialBlade helps them track their account growth. It tracks data from Instagram, YouTube, and Twitch, and puts it into neat graphs. It’s also free.



SocialRank shows them who their top-ranked Instagram followers are. This lets them find influencers who already know them, making it easy to choose the right partners.


The magazine uses Iconosquare to find the best times to post on Instagram. The tools also tells you how your content is performing, and your overall engagement rates.


Minter gives them detailed demographic information about their followers. It tells them their followers’ gender and geographic locations, and which content performs best on Instagram.

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